Test the Water

Test the Water, Testing the Water, meaning "Testing the Water" is provoking a public reaction before issuing policies/decisions. If the public does not react or respond positively, then "the show must go on", the policy will be set.

Test the Water = Judge people's feelings or opinions before taking further action. Assess public feelings and opinion before taking further action.

In the communication-journalistic literature, there is a term that is synonymous with Testing the Water, namely "Proofballon".

One could interpret the Experimental Balloon as "a news item to be broadcast deliberately intended to provoke a public reaction for further reporting, generally of a political nature...".

We are waiting for the next water test. now a lot of certain parties doing trials to provoke reactions and emotions.


Test the Water, Testing the Water, artinya "Ngetes Air" adalah memancing reaksi publik sebelum mengeluarkan kebijakan/keputusan. Jika publik tidak bereaksi atau merespons positif, maka "the show must go on", kebijakan itu akan ditetapkan.

Test the Water = Judge people's feelings or opinions before taking further action. Menilai perasaan dan opini publik sebelum mengambil aksi lebih lanjut.

Dalam literatur komunikasi-jurnalistik, ada istilah yang semakna dengan Testing the Water, yaitu "Balon Percobaan" (Proofballon).

Dapat diartikan Balon Percobaan itu sebagai "suatu berita untuk disiarkan secara sengaja bermaksud memancing reaksi publik untuk pemberitaan lebih jauh, umumnya bersifat politis...".

Kita tunggu test the water berikutnya. sekarang ini banyak pihak tertentu melakujan uji coba untuk memancing reaksi dan emosi.

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